One person writes what you read here. Another one decides whether it is good enough to publish.
Marcus got interested in this beat once AI stopped being a novelty chat window and started showing up inside the tools people already use for work: the docs app, the calendar, the meeting notes. That shift is what he covers. A guide does not go up because a vendor pitched it; it goes up because Marcus opened the tool, ran it against a real task, and has something specific to say about how it performed.
He rechecks pricing against the vendor's own page rather than a syndicated comparison chart, and when a plan structure changes, the affected guide gets updated rather than left to go stale. He is not an accountant, lawyer, or IT security professional, and nothing he writes about a tool's data handling or compliance features should be read as advice from one.
Recent work: best AI productivity tools, Notion AI review, Perplexity vs ChatGPT.
Chris started this site and is the one who signs off on what runs under its name, using the process laid out on the editorial standards page: how a tool earns a spot, how a price gets verified, and what happens when a reader flags an error. Chris reads every guide before it goes live but is never the byline on a review, a comparison, or a roundup.